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Digital Marketing

You can offer great products and services, but if you don’t market them properly and to the right audience, you aren’t giving your business the maximum chance to succeed. That’s why we offer marketing services that go along with our programming products to make sure your business has every chance to become successful. Some of these services include Google Ads campaigns, social media campaigns, search engine optimization (SEO), and customer relationship management (CRM). Read below to see how the right marketing approach can skyrocket your chances of success.

Boost your business using our marketing approaches. It’s proven to work!

Google Ads Campaigns

The most effective way to reach new customers and grow your business.

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The best way to bring visitors who are likely to purchase your products or sign up for your services is using Google Ads. Well over 90% of people who are looking for a new product or service use Google search to find the suitable option for their needs. We highly recommend using Google Ads to bring those potential clients to your website. Google Ads shows paid websites on top of their organic search results, and that’s exactly where we’ll try to get your website. We also do NOT recommend spending any money on other search engine advertisements.

Google search uses the most advanced tools to understand what the user is looking for and therefore suggests the most appropriate website options. This leads to an increased chance for the websites shown on the first page of the results to get the business. With the right advertising campaigns, Google Ads will bring you the highest return on your investment (ROI) compared to any other marketing strategy imaginable. With Google Ads, you can start getting revenue right away. As a rule of thumb, we recommend spending at least 9 out of every 10 of your advertising dollars on Google Ads.

Our Google Ads certified marketing team members will help you plan your keywords, set your budget and bids in a way that will flourish the growth of your business. It’s all about converting interested visitors who are likely to engage with what you offer. Remember, you can set your budget to what you’re comfortable with and never spend an extra dollar over your limit. In most cases, your profit from Google Ads will surpass your advertising budget in 2 to 3 months, and from there you’ll be on a freeroll!

Social Media Campaigns

Advertising on social media platforms is another way of exposing your business to those who might be interested.

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Depending on your specific business needs, advertising on social media platforms such as Instagram could be a way to introduce your products and services to those looking. Even though a strategic Google Ads campaign will net you the most gains, there are additional strategies you can try. Depending on the nature of your business, you might want to use social media to expand your business’ reach as well. Our experts can help you set up your social media campaigns and marketing materials, so you never have to worry about finding customers and connecting with them.

Google My Business

A great way to give your potential clients easy access to your business information such as phone number, website, location and more.

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When someone searches for your business on Google, you would want them to be able to find that info easily. By registering with Google My Business, you can have Google show your business to those looking for the types of products and services that you present. This service is offered by Google and is free of charge.

By having a Google My Business profile, you can also start collecting reviews from your customers. Reviews are some of the most invaluable marketing assets you can have. Having a high star rating on Google is certain to get your business a lot more attention than those without any reviews.

Google Analytics

Google Analytics gives you an insight into how your visitors and clients use your services and interact with your products.

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Knowing how your visitors use your website or app helps you improve the overall user experience and the products/services that you offer.

Google Analytics collects information such as how long a visitor stays on a page and what links they click on. You can also get information about your visitors’ location and demographics. This information can then be used to implement a better User Interface (UI) and to address the needs of your business and clients in a more optimized way. Implementing Google Analytics is easy and we highly recommend using it for all the advantages it offers.

CRM (Customer Relationship Management)

Software that manages your interactions with existing and potential clients.

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A database of visitors and clients is an incredible asset that your business should never overlook. Sending timely emails to a large database with the right message could be challenging and will consume a lot of your time. That’s where CRM comes into play. You can organize your contacts based on different criteria and send the right message to the right audience. The right CRM system will bring you more business and save you a lot of time. Get in touch to see how we can help with all your CRM needs.

SEO (Search Engine Optimization)

Optimizing your website so it ranks high in relevant Google searches.

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Being displayed at the top of Google search results is the best way to get visitors to your website. There are two approaches to showing up in Google search. One is the free organic way and the other is through paid Google Ads. If you are just starting your online journey, Google Ads can immediately boost the number of your visitors and your conversions.

After your website has been online for a while, Google search algorithm assigns a quality score to your website pages for different keywords based on various factors such as your visitors’ interactions with your website. Offering accurate and helpful information on your website is very important and if overlooked, it could result in a high rate of your visitors bouncing off to other websites. The quality score of your page will then be penalized by the search algorithm. We make sure your website gets off to a great start. Your website will then start ranking higher and higher in Google search’s organic (non-paid) section. We keep search engine optimization in mind no matter what we’re developing. For us, SEO is always a part of good software.

We optimize your website in a way that will rank high in Google search. As you get more visitors Google adjusts how your website shows for different keyword searches. Your website content is really the key here. We would love to assist you with producing quality written materials. Get in touch to hear more!

Establishing Brand Identity

We’ll help you establish your online identity that reflects your business and its true values.

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Standing out in a crowd is important. That’s why we will make sure your online presence is strong and noticeable. Having a unique website or app that truly represents your business and its offerings could make all the difference. We offer free demos to get an idea of what you like and keep updating you on what we are making so the final product is unique, effective, and to your liking!

Find Out How We Can Help Your Business

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